This year we have substantially grown our profile in the media, revitalised and built upon our established communication channels – particularly in social media, and launched some exciting new digital platforms. Following the re-structuring of our website in 2018/19, we launched a new PRI blog, where PRI staff and guest contributors can contribute to the broader debate around topical issues and which showcases some of the academic research and other work that we undertake in support of our signatories.
views on website (20% year on year increase)
blog posts published
blog page views
Monthly newsletter distributed to c.10,000 recipients
Number of PRI page views: 35% increase
(PRI target: 20%)
Increase in number of followers on social media channels: 26% (Twitter) and 99% (LinkedIn)
(PRI target: 20%)
Number of articles with substantive PRI mention: 1238% increase*
(PRI target: 20% target)
* The definition of ‘substantive’ has not changed, but the collation of statistics has been undertaken by an external press agency whose methodology differs from the one used previously.
We relaunched an enhanced PRI podcast channel. Each week PRI staff members interview leading investors, policymakers and academics for their perspectives on a range of ESG topics, such as Australia’s wildfires, and the role investors can play in combatting modern slavery. Notable speakers include David Blood, co-founder and senior partner at Generation Investment Management, Dame Sally Davies, UK Special Envoy on Antimicrobial Resistance and Anne-Maree O’Connor, Head of Responsible Investment at the New Zealand Superannuation Fund. Listeners can subscribe via the PRI website, Apple Podcasts or on Spotify.
15,246 podcast downloads
Social media growth
We increased our presence across all social media channels. LinkedIn followers grew by 90%, from 11,846 to 22,541, while our Twitter followers increased by 23%, from 16,382 to 20,300. We rolled out a comprehensive media strategy to support the impact of our most important messaging.
We also launched new social media channels WeChat and Sina Weibo in China to improve our communications capabilities with signatories there. For more information on our signatory relationship management efforts in Asia, click here.
In 2019/20, the PRI was referenced in more than 12,500 articles globally. There were substantive press mentions of the PRI in over 1,900 articles, including coverage in over 450 Tier 1 media outlets.
Nikkei Asian Review, 12 June 2019
After fending off eco-warriors, Asia Inc finds ‘ESG’ investors hard to ignore
New Statesman, 16 July 2019
Op-ed by Will Martindale: ‘Could the UK’s financial sector become an unlikely ally for climate action?’
Boersen-Zeitung, 18 July 2019
In conversation with Nathan Fabian of the PRI: Germany could fall behind when it comes to sustainable investing.
The Hill, 21 July 2019
Will America lead or fall behind on responsible investing?
Forbes, 26 July 2019
Institutional Investors Have More Power Than Governments To Shape Climate Future
Investment & Pensions Europe, 16 August 2019
PRI Gains 500 New Signatories in 12 Months
Top1000Funds, 12 September 2019
Policy response inevitable, says PRI
Sky News Live, 20 September 2019
Sagarika Chatterjee discussed investors’ role in climate change
L’Agefi, September 2019
20 videos from PRI in Person 2019 including Martin Skancke, Fiona Reynolds and signatories
The Business Times Singapore, 10 October 2019
Op-ed by Fiona Reynolds: Climate Change: Global Patience is Running Out
Barron’s, 23 October 2019
Fiona Reynolds: Why Climate Risk Matters for Investors
Financial Times, 9 February 2020
Op-ed by Fiona Reynolds: The SEC is wrong to hobble shareholder proposals
Bloomberg, 27 March 2020
Virus Exposes Gig Economy ‘Exploitation’ ESG Investors Ignored
The collaboration platform
This year we relaunched the Collaboration Platform – a unique private forum that allows signatories to pool resources, share information and enhance their influence on ESG issues. We relaunched the platform at PRI in Person 2019, having made it more interactive and user friendly to allow users to join discussion groups and initiatives, such as Climate Action 100+.