We have made greater use of digital communications as part of our response to operating amidst COVID-19, and have seen strong growth in followers, views and downloads across our website, digital and social channels.
We increased our presence across all social media channels. LinkedIn followers grew by 99%, from 22,541 to 44,769, while our Twitter followers increased by 20%, from 20,300 to 24,363. We also grew our Chinese-language WeChat channel to 1,500+ followers and launched an Instagram account to showcase our internal culture and people.
PRI blog and podcast channel
We had almost 50,000 podcast downloads – a 222% increase from 2019/20 – reflecting the growing popularity of audio content seen more widely in the market, particularly during the pandemic.
Notable speakers included Gail Whiteman, Professor of Sustainability, University of Exeter and Founder, Arctic Basecamp; Peter Bakker, President and CEO, World Business Council for Sustainable Development and Dr. Bronwyn King AO, Founder, Director and CEO of Tobacco-Free Portfolios.
The PRI blog has gone from strength to strength since it was first launched in 2019, with staff and partners using it to highlight PRI reports and respond to topical events, media moments and responsible investment trends. The most-read blog posts over the period were Empowering asset owners to put responsible investment at the core of their manager relationships (5,785 views), Seven major companies that committed to net-zero emissions in 2019 (4,503) and COVID-19 accelerates ESG trends, global investors confirm (3,580).
In 2020/21, we were referenced in more than 31,539 articles globally. There were substantive press mentions in over 3,418 articles, including coverage in over 710 Tier 1 media outlets, up from 1,900 and 450 in 2019/20 respectively.
Bloomberg, 15 June 2020
The Sunday Times,Raconteur, 9 August 2020
Op-ed by Fiona Reynolds: It is critical that we focus on the climate emergency alongside the ambition of economic recovery
Politico, 19 August 2020
Fortune, 10 September 2020
Op-ed by Fiona Reynolds: To fight systemic racism, the investment industry needs to look at its whiteness first
Barron’s, 22 October 2020
Financial Times, 28 October 2020
L’Agefi (Asset News), 11 December 2020
EurActiv, 27 Jan 2021
Op-ed by Nathan Fabian: How the EU taxonomy can be the tool for dynamic climate transition
Bloomberg, 25 March 2021
We have re-launched the Collaboration Platform (see Foster a community of active owners), making several enhancements to improve the signatory experience in membership, messaging, members’ subspaces, and shareholder resolution declaration.
Internally, in response to the pandemic, we pivoted from an in-office and in-person support model to enabling everyone to work from home via remote systems and support. We have also automated and streamlined many manual tasks and processes, giving staff more time to focus on supporting our signatories.