screencapture-unpri-org-2019-07-11-14_12_19

unpri.org - A modern online home for the PRI

We launched a new website rebuilt from the ground up on a professional-grade publishing platform, to better drive content towards signatories and other stakeholders.

The new platform equips us with the tools to more readily use a much wider variety of content – including short articles, blog posts, videos and podcasts – as well breaking down our long-form content so users can isolate specific topics, case studies and more from within longer reports.

"Much easier to use – great access to all the available resources and topics."

For users, content discoverability is greatly improved. The site is browsable by topic area to better reflect the way users want to consume it, rather than from which part of the PRI it was produced. A single search box yields results from across the platform, including our resource library, events list and signatory directory.

"Navigation has very much improved – I could easily find topics of interest, the signatory database, reports."

The platform also enables deep analysis of content performance, for us to understand not only which content readers are engaging with, but which specific parts are of most interest, and to identify trends and themes – all of which can feed back into our plans for future work, enabling us to better serve signatories with the content that matters to them, in the formats that suit them best.

"Attracts our attention – I can easily find lots of materials I am interested in."

The platform is continually evolving and primed to bring users more new features in the months ahead – key amongst which will be options to put users in control over what information they’re most interested in seeing.

Usage of the new site has jumped dramatically. An annual figure of 430,000 users for the website platform alone in 2017/18 is 58% higher than the 2016/17 figure for the previous platform, which combined traffic from the website and the PRI Collaboration Platform.

Users

429,621

 58.0%

Pageviews

1,929,173

 34.1%

 

KEY TARGETS

Increase in users of the PRI website: >58%
(PRI target: 20%)

Explore www.unpri.org

Social media

The PRI’s social media presence has grown across all channels. Our largest audiences are on our priority platforms of Twitter (16,500 followers) and LinkedIn (12,000 followers).

KEY TARGETS

Increase in followers across social media channels: 25%
(PRI target: 20%)

We enjoyed particular success around PRI in Person in San Francisco, where #PRIinPerson trended strongly, not only amongst investment and sustainability audiences, but peaking at the second highest trend across the city during the conference’s opening day.

piptweets

Follow us:

Twitter_Logo_Blue                     LI-In-Bug

External media

In 2018/19, the PRI received substantive coverage in 142 articles, featured in seven broadcast interviews and placed 18 by-lined articles. Key topics were climate change, diversity, executive remuneration and tax, while priority projects were the PRI’s ESG in Credit Ratings initiative and the EU Sustainable Action Plan.

KEY TARGETS

Increase in number of articles with substantive PRI mention: 3%
(PRI target: 30%)

Increase in number of broadcast interviews: 17%
(PRI target: 20%)

Increase in the number of by-lined articles: 5% decrease
(PRI target: 20% increase)

 

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