It is always very exciting for the PRI to welcome a new organisation to its global network. In terms of communicating this move externally, signatories vary in terms of their strategies. Some wish to make a formal announcement, while others do not. PRI leaves the choice up to each new signatory.
If a signatory does wish to make a formal announcement, they normally do this in the form of a press release, which they will write and distribute themselves. The PRI is happy to provide a quote from its managing director, Fiona Reynolds, which can be included in the press release.
Examples of press releases
Here are some examples of wording that other signatories have used in their internal/external materials after becoming a signatory to the PRI:
Protocol for press releases
It is appreciated if, prior to dissemination, signatories can send a draft release to the Head of PR to ensure that the signatory’s key messages are aligned with those of the PRI. Reading the draft also enables the PRI to draft a suitable quote from the CEO which fits seamlessly into the release. Finally, reviewing the release beforehand gives PRI an opportunity to check that the figures such as number of signatories and AUM are up-to-date.
Posting information on the website
In addition to posting press releases on their public websites and intranets/client extranets, signatories may also wish to include new signatory information in staff newsletters and other internal publications. In the past, the PRI has collaborated with signatories on interviews and articles for internal publications and we are always happy to accommodate these requests.
Other points worth mentioning
When using “PRI” in a sentence, the correct reference is “The UN-supported PRI…” When using “PRI” on its own, we recommend that new signatories spell out the full name, The Principles for Responsible Investment (PRI). A standard PRI boilerplate (which is a one paragraph description of the PRI which can be included in a press release) can also be provided.
Communicating to the media
We have found that new signatories prefer to make their own outreach with the media when it comes to communicating news about becoming a PRI signatory.
Should you need any help or support with this outreach, please contact Duncan or Joy.
If you’d like to announce your new signatory status on Twitter, feel free to tweet using the below image, tagging our handle, @PRI_News.
If you have an in-house design team, please download the below customisable image. Step-by-step instructions to customise the image are included in the pack.
(which is a one paragraph description of the PRI which can be included in a press release)