The PRI and the Canada Climate Law Initiative (CCLI) have issued a joint statement to the Competition Bureau to support clarity in the implementation of environmental claims guidance under Bill C-59.
The statement underscores the importance of addressing both greenwashing and greenhushing by providing clear, actionable guidance that enables consistent and credible environmental disclosure. It offers recommendations to expand illustrative examples of internationally recognized methodologies, establish a pathway for emerging standards, and clarify distinctions between marketing and investor communications—advancing guidance that upholds regulatory clarity and strengthens issuer confidence and investor trust.
Download the joint statement in full below.
